Business Overview: The modest fashion market has been thriving globally in recent years. Muslims spent 4.8% more on modest clothing in 2022–2023 alone.

Our venture aims to introduce Modest Fashion into Hong Kong, starting with a line of professional modest attire designed for both local Chinese and Muslim women in Hong Kong. We recognize the unique challenges women from diverse cultural backgrounds face, particularly those who feel pressured to compromise their cultural values to fit into the competitive professional landscape.

Mission: Our mission is to empower women by providing stylish, high-quality professional clothing that respects their cultural identities while meeting the demands of modern workplaces. We believe that professional attire should not be a barrier to inclusion but a reflection of personal values and professionalism.

Target Market: Our primary audience includes Muslim women seeking professional attire that aligns with their cultural values. By offering versatile and fashionable options that are modern, trendy, and modest, we aim to create a supportive environment for all women in the workforce.

Value Proposition: We offer a unique blend of style and modesty, ensuring that our customers can confidently express their identity without sacrificing professionalism. Our designs will cater to the needs of women who want to thrive in their careers while staying true to themselves.

Globally, we may be an option, but in Hong Kong, we are the solution!

組長
Team Leader
施莉嘉
ANEEKA Syed (LU)

組員
Team Member
莎南
KAYNAT Zainab (UOWCHK)
沙碧霞
SABIHA Marium (HSUHK)
MANLANGIT Donna Izabel (HKU)

院校顧問
Faculty Advisor
Ms. Belinda LAU (LU)

Website
al-nawal.hk